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Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Included in the XVI April Overseas Academic Conference, HSE hosted a joint symposium associated with the worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to market cooperation that is academic scholars employed in the areas of advertising and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The guts for Sustainable heritage & provider of Yonsei University and Korea Economy & Management developing Institute had been partners.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers for the occasion. Professor Kim explained that the symposium ended up being conceived through the 2014 worldwide Marketing Conference in Singapore. a session that is special Marketing in Russia ended up being arranged, primarily by teachers from HSE, also it had been thought that it might be a very good concept to put up a joint symposium at HSE in Moscow.

‘For GAMMA, it is the ever that is first to organize scholastic tasks in Moscow. The theme of our joint symposium is Russian and Asian perspectives in advertising and administration,’ said Professor Kim.

The location of Russian advertising is quite strong in business-to-business advertising. Korea has plenty of advertising scholars studying not just B2B, but additionally consumer-to-business and aspects that are especially business-to-consumer. Which means that there clearly was huge prospective to create research that is joint and also to cooperate with one another

Professor Ko stressed that the symposium happens to be really effective and a good step that is first fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We’ve worldwide advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. We wish to possess more and more mailorderbrides login people from Russia. We publish two journals that are official Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of Global Fashion advertising, and then we wish to ask more Russian scholars from HSE – there are lots of capable scholars here – to the editorial review board. We aspire to introduce more Russian marketing research into the globe. We might be very happy to do have more submissions from HSE and additionally Russian advertising scholars in general’.

Professor Ko included there are intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that could add exchange that is various and perhaps double-degree programmes, especially in the region of fashion and luxury marketing, which will be certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two primary challenges dealing with marketers today. First, you can find technology dilemmas. Social internet marketing and ecommerce affect our lifestyle that is everyday and degree, which inevitably influences company. 2nd, you will find ecological problems and also the dilemma of sustainability. A few documents on sustainability advertising had been presented during the symposium. Recently in Korea, severe smog originated from China because of its increased activity that is industrial. Organizations should really be accountable for these problems but during the time that is same you should consider business sustainability in addition to main point here, he thinks.

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